Protein Tracker
monitor
The measurement method that helps create a better balance between plant-based and animal protein.
View the reports
National protein ratio
Share of animal and plant-based protein, by sales channel.
How do we measure this?
The Protein Tracker methodology is used by any company that sells or purchases products containing animal and plant-based protein. Want to calculate your own protein ratio as a company? Get in touch with the Green Protein Alliance or ProVeg before you start. The process consists of four steps.
-
1
Calculation
After an introduction and briefing, the organisation collects its own data following The Protein Tracker methodology.
-
2
Validation
Experts from the Green Protein Alliance and ProVeg validate the data to confirm the protein ratio has been calculated correctly according to The Protein Tracker methodology.
-
3
Publication
Once validation is complete, the ratio is published and communicated as measured in line with The Protein Tracker methodology.
-
4
Annual repeat
The measurement is repeated and published every year, so progress stays visible and can be tracked over time.
On the way to 60/40 by 2030
In the Netherlands, we still eat too much animal protein and too little plant-based protein. Shifting to a more plant-based diet is not only crucial for reducing our environmental footprint, but also for a healthier diet overall. The Dutch Health Council concludes that a diet with 60% plant-based protein is better for the environment and healthier for most people in the Netherlands.
The Dutch government has a clear ambition: by 2030, our protein sources should be back in balance, just as they were in 1950 — 50% plant-based and 50% animal. Food providers and producers are more ambitious than that, aiming for a ratio of 60% plant-based and 40% animal.
As a food producer or food provider, you are a driving force behind the protein transition. You have significant influence over what people eat and buy, and can help consumers choose plant-based options more often. By measuring how much animal and plant-based protein you sell or purchase, and tracking the effect of smart interventions — such as price reductions on plant-based products or strategic promotional changes — you can steer change with purpose.
Organisations working with The Protein Tracker
English 
Dutch